Barbie’s love for Chevrolet spans decades—just take a look at her iconic collection of Corvettes. Both Barbie and Chevrolet embody style, self-expression and innovation, making the new Blazer EV a perfect fit for Barbie The Movie. The GM collaboration with Barbie not only highlighted the aspirational qualities of both brands, but also introduced the Blazer EV as an exciting SUV to a multi-generational audience.  

To celebrate the Blazer EV’s big screen debut, we dressed our shiny new toy in nostalgic Mattel-style packaging to create a paparazzi moment at the pink carpet premiere.

Role: Illustrator/Designer

AD: Bryan Durco
CD: Dave Muller